Bruce is a rare bird.

His left brain survived medical school and has kept him happily ensconced as a Clinical Professor of Medicine at the University of Washington School of Medicine division of Gastroenterology for the past 25 years.

But his right brain couldn't sit idly by, so soon after joining the UW faculty, Bruce co-founded Watts-Silverstein Associates, an internationally-recognized marketing, communications, and events firm (the company was acquired by Caribiner International in 1997). Bruce's unique ability to get to the heart of the matter—helping clients ask and answer the all-important "so what?" from both a logical and emotional perspective—lead to his close advisory role with many senior executives, including Andy Grove and Paul Otellini at Intel and Howard Schultz at Starbucks.

It is Bruce's left brain that brought him success as a strategic marketing and management consultant for start-up companies in the CRM, voice-over-IP, Internet appliance, and passive optical and storage area network spaces. (Yep, at heart he's just a big ol' geek.) And it's his right brain that lead to his personal interests (obsessions?) with antique Japanese folk art to powder skiing, and all foods brown.

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